Business Administration Days, also known as BRAND UI, was established in 2018 and is the largest annual event held by HIMANIA FIA UI. BRAND UI 2025 is a flagship program under Business Week FIA UI, designed to inspire innovation and foster collaboration across students, educators, enterprises, and the wider community.

Our primary purpose is to establish a platform for those interested in the business field to showcase their utmost potential in business case competitions. In addition, the business plan competition is expected to inspire and nurture the entrepreneurial spirit among high school students, provide a platform to develop business knowledge, foster creativity and innovation, and empower future leaders of the business world.

Vision

Mission

The Business Administration Students Association of the Faculty of Administrative Science Universitas Indonesia (HIMANIA FIA UI) is an intra-campus organization that facilitates all Business Administration students to communicate their skills and aspirations, while also developing and collaborating to produce great ideas and innovation.

Since 2017, HIMANIA FIA UI has improved consistently, aiming to be the best student association in the Business Administration environment. HIMANIA provides a platform for business students to hone their business acumen by organizing their flagship programme, the Business Administration Days 2025.